

Communication that protects your brand, players and budgets
Technical writing on sports science, compliance and corporate issues to help you enhance your reputation, streamline your processes and deliver on the pitch.
About me
I am a former UK civil servant and a professional linguist (I speak French, German, Italian and Russian).
I used to earn my living working to protect the reputation of the UK government overseas. Now I use my experience and expertise to craft bespoke communications that help clients in the football industry reduce injuries, avoid compliance issues and enhance their reputations, so they can maximise their performance on and off the pitch.
From sports science to annual reports and compliance documents, I’ve got you covered. A bit like Gigi Donnarumma, but with a laptop.
Whether you’re looking to expand your reach in an English-speaking market, convince investors or get the most from your youth academy, contact me to find out how I can help you.

Services

Sports science
Injuries can cost you on the pitch and on the balance sheet. I demystify the latest sports science and turn it into plain English your players can use.
Whether you’re looking to improve your players’ diet or make sure they’re prepared for the rigours of an international tournament, I can help you find and communicate insights that can put you ahead of the game.

Legal and compliance
Rules and regulations can be a minefield. I communicate regulatory requirements in plain English that non-lawyers can understand, keeping you the right side of the law and heading off costly issues before they arise. From transfer regulations to health and safety policies, you can rely on me to get compliant procedures across to staff without legal training.

Corporate comms
As an ex-government official, I know all about reputational risk. You can trust me to ensure your reputation remains a strong (and profitable) asset, and to reduce your communications costs by ensuring your messages to fans, staff and sponsors are crystal clear. As a qualified translator and interpreter, I can also help take your message into new markets and unlock new commercial opportunities.
What my clients say

The publisher
Dan's eye for detail, combined with his logical thinking and expansive knowledge of global affairs, make him a strong asset to any editorial team. His deep understanding of several languages and respect for all things multilingual mean working in any international working environment comes second nature to him.

The lawyer
Dan was engaged to provide editing services on an extremely large job involving a significant amount of technical knowledge of football, sport, and football regulation. Dan's editing was superb and really drilled down the text into a polished final product. His knowledge and understanding of football meant that he had no issues with the technical nature of the text. Highly recommended for all English editing in the sports sector.

The linguist
I have worked with Dan on a number of football-related projects and his work has been consistently excellent. His texts are elegantly written, he has a superb command of football lexicon (he knows his onions and his onion bags), and he always goes to the trouble of probing the meaning of the source text in order to make any necessary adjustments in the English version. All in all, I would highly recommend his services.

The media specialist
Daniel stood out for the quality of his translation, transcription and proofreading, as well as his level of English, football knowledge and speed of delivery... I would happily recommend him.
Portfolio
Click on the headings below to see some of my specialist football writing for yourself! Since most of my work is covered by non-disclosure agreements (and because I take confidentiality extremely seriously), the samples I have linked to here are spec pieces based on work I have done for clients in the past.
Like what you see? Get in touch to find out how I can help you save money, generate more revenue, or make sure your players are fighting fit when it counts.

The relative age effect can cause clubs to overlook youth players who develop later than their team-mates. This means they risk missing out on talent on the pitch, as well as income off it.
This article explains what the relative age effect is, how it can cost you in the table and on your balance sheet, and what you can do to mitigate it.

Fans with disabilities are among the most under-represented members of the football community, often as a result of over-complicated ticketing arrangements.
This audit of a (fictional) club's disability ticketing procedure shows how they can make home games more accessible for fans with disabilities, and encourage them to spent more time (and money) supporting their team.

Competition regulations are full of traps for the unwary. This piece, based on the media requirements for UEFA Champions League matches, sets out exactly what clubs have to do to meet their media obligations. It then includes some concrete steps you can take to save time and avoid unnecessary sanctions.
My packages
I offer a range of writing services to meet your needs. If the offers below aren't hitting the target, I'm happy to put together a bespoke package. Get in touch now so we can work out how to take your comms to the top of the game.

Bronze package
For when you need a small amount of work, delivered to the highest possible standard.
Are you searching for the best way to communicate a new policy or a key scientific insight? The Bronze package gets you 2,000 words a month – perfect for a series of articles or a longer paper on a specific topic.
- One-hour project kick-off meeting, so you can explain your exact requirements in detail.
- Up to 2,000 words of writing per month – ideal for several short articles or a longer paper.
- One round of revision for each piece I produce, so you can make sure your message gets across just the way you want it to.
- Responses to enquiries within three hours, Monday to Friday.
- One-hour, one-to-one meeting once your project is completed, to make sure you are absolutely satisfied with the product.
£1,750/month
Pay in full in advance and save £250

Silver package
Perfect for getting a new project off the ground
Are you keen to publish some new material but struggling to find the time to draft it? My Silver Package can help you get your thoughts on paper and out to your target audience.
- One-hour project kick-off meeting, so you can explain your exact requirements in detail.
- Up to 4,000 words of writing every month.
- One round of revision for every text I produce, so you can make sure your message gets across just the way you want it to.
- Responses to enquiries within three hours, Monday to Friday.
- One-hour, one-to-one meeting once your project is completed, to make sure you are absolutely satisfied with the product.
£3,250/month
Pay in full in advance and save £250

Gold package
Ideal for complex, long-term projects.
As legendary German coach Sepp Herberger once put it, “After the game is before the game.” Modern football doesn’t stop, and keeping up with it can be a full-time job. If you need support with a large-scale, urgent project, my Gold Package will make sure you have an expert on call whenever you need one.
- A two-hour kick-off meeting so you can talk me through even the most complex of writing projects.
- Up to 6,000 words of crystal-clear English writing every month.
- Two rounds of revision for each text, to make sure you are happy with even the smallest details.
- Contact me by phone for an immediate response, even during evenings and weekends.
- One-hour, one-to-one meeting once your project is completed, to make sure you are absolutely satisfied with the product.
£7,250/month
Pay in full in advance and save £250